# Dashboard KPI 1 trang

## 1. Snapshot tong quan

- CPL blended:
  - Sau 3 thang: `<= 2,4 trieu`
  - Sau 6 thang: `<= 2,0 trieu`
  - Sau 1 nam: `<= 1,8 trieu`
- Lead du chuan / thang:
  - Thang 1-2: `3-8`
  - Thang 3-4: `8-15`
  - Thang 5-8: `15-25`
  - Thang 9-12: `20-30`
- Ty le lead sang khao sat:
  - 3 thang: `>= 25%`
  - 6 thang: `>= 30%`
  - 1 nam: `>= 35%`
- Ty le lead sang bao gia:
  - 3 thang: `>= 20%`
  - 6 thang: `>= 30-35%`
  - 1 nam: `>= 35-45%`
- Ty le bao gia sang hop dong:
  - 6 thang: `>= 10%`
  - 1 nam: `>= 12-15%`

## 2. Bang checkpoint

| Chi so | Moc 3 thang | Moc 6 thang | Moc 1 nam | Trang thai |
|---|---|---|---|---|
| CPL blended | <= 2,4 trieu | <= 2,0 trieu | <= 1,8 trieu | Dat / Can toi uu / Bao dong |
| Lead du chuan / thang | 8-15 | 15-25 | 20-30 | Dat / Chua dat |
| Lead sang khao sat | >= 25% | >= 30% | >= 35% | Dat / Chua dat |
| Lead sang bao gia | >= 20% | >= 30-35% | >= 35-45% | Dat / Chua dat |
| Bao gia sang hop dong | Theo doi baseline | >= 10% | >= 12-15% | Dat / Chua dat |

## 3. Pheu chuyen doi

| Tang | So lieu thuc te | Muc tieu | Nhan dinh |
|---|---|---|---|
| Traffic website | ___ | Tang deu, khong can traffic ao | Doc kem nguon traffic |
| Lead moi | ___ | Theo muc tieu giai doan | Tach lead du chuan va lead rac |
| Lead du chuan | ___ | Ty le du chuan tang dan | Neu thap, xem lai keyword va form |
| Lich khao sat | ___ | 3 thang >= 25%, 6 thang >= 30% | Phan anh chat luong lead va SLA |
| Bao gia | ___ | 6 thang >= 30-35% lead du chuan | Phan anh kha nang tu van |
| Hop dong | ___ | 6 thang >= 10%, 1 nam >= 12-15% | Phan anh tong chat luong pheu |

## 4. Canh bao do

- CPL cao hon muc tieu `20%` trong `2 tuan lien tiep`
- Lead sang khao sat duoi `20%` trong `1 thang`
- Bao gia sang hop dong duoi `8%` trong `2 thang lien tiep`
- Lead nong phan hoi cham qua `2 gio`
- Search Ads ton tien nhung search term sai intent tang manh

## 5. Hanh dong thang toi

### Giu

- Nhom tu khoa co CPL dat muc tieu
- Landing page co ty le form tot
- Case study dang ho tro sale tot

### Tang

- Nhom dich vu mang lai lead du chuan cao
- Tep remarketing keo khach quay lai tot
- Email nurture co ty le phan hoi tot

### Cat

- Keyword broad sai intent
- Creative khong tao lead quay lai
- Landing page co ty le thoat cao nhung khong ra form

### Bo sung

- Case study moi
- Negative keyword moi
- Kich ban follow-up va email cham soc